The Top UK Online Casinos all have something in Common

Technological advancements and easy availability of the Internet have made online gambling very popular. While this has provided gamers with more options and easy access to casino services, casino owners have had to face serious competition. For this reason, top brands are constantly looking for new ways to innovate and gain a front foot in the fray. Today, there are some must-have components, features, or technologies that can guarantee a competitive edge in this rapidly evolving industry. They are discussed below, but can also be explored in more detail at

1. Support Cryptocurrency

The issue of securing e-wallets and online transactions particularly in the online casino gaming sector has been a hard nut to crack for most platforms. Cryptocurrencies which are virtually untraceable (at least as claimed by its proponents) have become a common casino currency for top online casinos. They provide privacy to clients during transactions. Consequently, payments made with bitcoin or other crypto coins are instant and irreversible.

In brick-and-mortar casinos, gamers enjoy a degree of prestige when handling chips. This is one aspect that is hard to come by in online casinos. However, with bitcoins and altcoins, the invigorating feeling of handling chips on a high-stake felt is brought back to life. This has ensured better customer experience and satisfaction.

2. Online Casino Rewards

One of the areas where online casinos beat their land-based counterparts is the bonuses and promotions. All the top brands offer an incentive for new players in two different stages. There are the no-deposit bonus and other bonuses usually attached to the first, second, or even third deposits in some casinos. In the no deposit bonus, every new player receives a particular amount, which could go for as high as £200 in top casinos. This is often accompanied by wager free spins as well as competitive minimum betting requirements before withdrawal.

3. Software and Platforms

There exist several casino software and game developers, the common ones being NetEnt, Microgaming, Playtech, Realtime Gaming, International Gaming Technology, and The Stars Group to name a few. Software has had a tremendous influence on the gaming experience in online casinos. For instance, they determine the quality of graphics, number or variety of games, amount or strength of odds, game rules, and table limits for the offered games. Top casinos will determine their target audience and then decide the platform or developer that best delivers in that sector. For instance, with regards to the variety of games offered, most top casinos source their games from two or more developers.

4. Good Visuals and Site Design

Great visuals and a manoeuvrable site design are key principles for a user-friendly site. This is an aspect that top casinos know all too well. They use branded visuals and metaphors on the lobby to display the services a gamer may need. The online casino bonus and free spins are also displayed in attractive tabs and banners. At a glance, one can easily find their favourite game.

5. VIP Programs

Despite being a relatively old marketing strategy, loyalty programs remain relevant even in online casinos. Big casino brands have in place elaborate VIP programs for rewarding their loyal customers to retain them. Gamers who’ve entered the high roller league are promised hefty rewards ranging from fully-paid luxurious trips to massive cash prices. Similarly, the customer service is unmatched. Sales reps and agents are usually available round the clock.

Established casinos also support various currencies and offer big limit games to enable gamers to unlock their true potential. In addition, they are known to track the gamers’ activities and use the information to improve the content that a customer views at any particular time.

In summary, successful casinos share common characteristics including a variety of games and titles from reputable developers, lucrative rewards, prestigious VIP programs, multiple casino currencies, and a variety of payment methods. It is also important to mention that they have a responsive customer support team that comes in handy when a player is experiencing a problem and need immediate help.